Introduction: Get together beautiful actor tastes the market prise in summit summit period to be as high as 5.8 billion dollar, but after the company appears on the market 3 years, market prise drops madly already 95% , wander in 300 million dollar. For the Chen Ou of own Dai Yan, still can get together is beautiful actor tasted pullback front? What is he to be done to just cause today's situation?
Chen Ou of net red CEO
Chen Ou captured the group 2010 to buy blast tuyere, on line get together beautiful actor is tasted. Subsequently, buy market extricate oneself from troubled group, transition makes the B2C report trade that advocates channel, storage and content to flow oneself.
Back-to-back, chen Ou explodes that red " for him Dai Yan " advertisement appears, for a short while " Chen Ou body " became target of me-too of photograph of each Fang Jing, also to get together beautiful actor is tasted brought extremely high exposure rate.
On August 18, 2014, get together beautiful actor tastes share price to be climbed for a time litre to 39.45 dollars, total market prise is as high as 5.8 billion dollar. From transition cable business, hand in place to appear on the market to button, get together beautiful actor tastes the time that spent 3 years many merely, true it may be said temporarily limelight is not had 2.
Nevertheless, making what this old Europe button hands in the youngest CEO on place history to did not think of is, this top share price is to get together actually beautiful actor is tasted final brilliant. After 3 years today, get together beautiful actor tastes shrink of market prise insanity to exceed 90% , share price only remnant 2 dollars.
Anxiety washs Xin Guorui invests president, heart swell group carries out a president before
1. fake disturbance
2013, get together beautiful actor is tasted " 3 years " say when the activity " 3 days of sales pass 1 billion " , but subsequently numerous international big shop sign expresses in succession with get together beautiful actor is tasted without any relations. Personnel says related Lan Kou " the electric business that we have collaboration in China, but get together beautiful actor is tasted " . Charming orchid, DHC says " our product sells in shop only " , in the meantime, get together beautiful actor is tasted also not be in the list of its network accredit. The opinion on public affairs of these manufacturer sits directly solid get together the unreliability of beautiful supply of goods.
2014, get together beautiful actor is tasted be exposed to the sun one of main suppliers sell sham dress and watch through platform of many cable business, sue by 8 laws place.
2015, one gets together the employee before beautiful actor is tasted explodes makings, get together the Guangdong of out of cosmetic of big shop sign that beautiful actor tastes ground of major of some mountain fastness, fake scale is as high as 90% .
To fake accuse, get together beautiful actor is tasted from most begin absolutely deny, ascribe responsibility to again to later tripartite businessman, express to want to change operation pattern, strengthen channel control, cut business of tripartite luxury entirely, change most cosmetic to self-supporting sale. But, get together to make known his position beautifully and did not have very good effect, consumer has lost confidence to it, bring about its share price to drop continuously.
2. is changed demesne not suitable
Of share price steep fall investor caused huge loss, but Chen Ou and administrative group think to get together the share price that beautiful actor tastes is underestimated badly. Accordingly, get together beautiful actor is tasted on Feburary 17, 2016, announce the price with every ADS7 dollar is started change a course demesne.
But things go contrary to one's wishes, get together beautiful actor tastes change the self-identity that did not get the outside demesne, object instead repeatedly with cannon. Tiger of Zhu Xiao of famous VC investor encircles play to call Chen Ou with respect to Ceng Zaipeng friend " old 7 " , and cannon this " gigantic did not taste " thing, in coming to serious effect without exception go to the United States to appear on the market. Morning promotes the person such as capital copartner Zhang Fei to also express, low is changed demesne is large stockholder uses the blemish of voting mechanism to compress essentially small shareholder, get together the United States was to open a bad head really.
Big chaos of 3. in-house soldier's morale
Change a process to be not arranged demesne, get together beautiful interior also begins soldier's morale flabby,
Arrived 2017, occupy formerly 6.1% with the Xu Xiaoping of 3.4% and K2 Partners Funds already from get together disappear in list of beautiful main shareholder. This is meant, they had reduced the share that Cang Jumei actor tastes considerably, or already checked inventory entirely set leave now.
4. not attend to one's proper works or duties
2016, get together beautiful actor is tasted established company of movie and TV, recreation and electric business business more close together ground combines together.
2017, get together beautiful actor is tasted announce to march intelligent household, rolled out two air purifier. Dan Jumei is in this market is a cole bird only, swim in fluctuation there is any accumulating on industrial catenary resource.
Additional, get together the United States still delivers the view to share charge treasure domain, anger break power source of shift of invest in of 300 million RMB to hire a company -- limited company of science and technology of Shenzhen market report, accuse 60% , chen Ou still takes up the post of the president of market report. Chen Ou expresses, get together beautiful actor is tasted charge to sharing the investment of treasure does not have upper limit. Have " be careful in one's conduct of recreational group record appoint " the Wang Saicong that say comparatives to be not valued to this, make known his position even: "Share charge if treasure can be become, I eat circle in the air. I eat circle in the air..
Get together the future that beautiful actor tastes, is the road in He Fang?
Get together beautiful actor tastes so frequent ground to change track, also bring many doubt reputation to Chen Ou. Regard a net as red CEO, chen Ou once delivered a small gain, can give get together beautiful actor is tasted bring on the sale of ten million. But after come out of net glow annulus, "For him Dai Yan " how should be Chen Ou guided get together beautiful actor is tasted, where is subsist?