If mention inside global limits " functional beverage " this concept, think of above all in people head, should be Gong Niu this brand.

2015, gong Niu becomes sheet of beverage of first of complete China sales volume to taste, sale is 23.07 billion yuan, the 2nd Coke Cola. 2016, gong Niu achieves 6.03 billion euro in global sale amount, add up to a RMB about 48 billion yuan.

Sell well 20 years in the mainland " Gong Niu is vitaminic beverage " erupt recently dispute of trade mark right, found from Thailand rise to power and position, skill " Gong Niu is vitaminic beverage company " (next weighing that Gong Niu is vitaminic) make a family name familial member Xu Xinxiong, and Gong Niu is the incorporeal character in mainland sale, red vitaminic president Yan Bin all holds the cattle have access of Gong Niu brand, market personage says, former have " Gong Niu " recipe and trade mark right, but the sale access with latter giant control, two wild phase are contended for, " this canister red ox, who will future be, at present still difficult final conclusion " .

As we have learned, at present bilateral controversial issue is immersed in continuously ankylose, all basically grasping at both sides in the reason have chip, the personage inside course of study points out, xu Jiaru chooses to build a system oneself if really, find another person additionally perhaps, also need to adjust anyhow period, a bit not careful can give adversary an opportunity that can be exploited to sbs advantage, severe even Bin is rolled out with respect to thereby opportunity " Xin Gongniu " .

In fact, " Gong Niu " it is the functional beverage with quite famous two sides, in Taiwan criterion with " beverage of Gong Niu energy " the name was accumulated quite tall famous degree. As we have learned, the mainland that causes dispute this " Gong Niu is vitaminic beverage limited company " , main control just comes from Xu Xinxiong and Yan Bin.

And sale of alive bound each country does not decline since Gong Niu is old, this business brought make a family name fortune of forehead of Zuo of familial, Yan Bin. According to data of a list of names posted up of plute of whole world of introduced from the northern and western nationalities or from abroad 2016 embellish, make a family name familial all be 9.2 billion dollar with Yan Bin's fortune, paratactic rank 127. Nevertheless, on the sheet of a list of names posted up 2017, yan Bin already " tortuous path overtake " , the fortune with 11 billion dollar list 107; Xu Jiaze with 9.3 billion dollar, list 145.

Ao Ruijin of manufacturer of batch can of Chinese red swig explains in raise capital by floating shares middle finger goes out, "Chinese red ox " those who point to is Jiangsu appropriate is promoted, company of Xian Ning of Guangdong Fosan, Hubei and be located in Beijing conciliatory Gong Niu is vitaminic, yan Bin has control to concern to its. And Hainan company is Thai Xu Shubiao accuses company, with Chinese red ox nonexistent equity relation, control concerns.

In April 2015, the scope of operations of Hainan company from " the production of Gong Niu beverage and sale " , already changed for " the production of food and beverage, store, imports and exports, wholesale with commission the representative reachs relevant activity, and technical service and advisory service " .

The change of scope of operations is in it seems that for Thailand Gong Niu is carried hand Gong Niu attacks Aolide Chinese market paves a road.

Net of official of Thailand day silk shows, 2014, international edition product of Gong Niu is introduced China. This year, austrian red ox establishs commerce of lucky pace beverage in China (Shanghai) limited company. Come down 3 years nevertheless, red ox of abstruse benefit ground garrisons China through importing channel the market, scarce however sale is popularized, sales volume is not lukewarm also not fire.

The personage inside course of study points out, short-term in, " Gong Niu " of the century bottle still end hard, but after wanting this dispute to end only, make, situation of domain of severe either fortune will adapt once more.