If say iron and steel is of industry " barometer " , chemical fertilizer is agriculture " thermometer " . As " the commissariat of commissariat " , chemical fertilizer is devoted in agricultural production the biggest, also be the most important farming endowment. The every act of agricultural trade situation can project in fertilizer industry, a bit change of fertilizer industry also can refract the development trend that gives whole agriculture.
On July 18, 2017, a pioneering work, let Chinese fertilizer industry be in those who experienced industry bedding face to accumulate a batch of deficit, enterprises to close down is endless cold winter period hind, begin to show a brand-new positive trend.
It is day, chinese dimensions the new-style fertilizer manufacturer with the the biggest, wholest class -- Jin Zhengda group (002470) firm of banking of international of group of associated world bank (IFC) , the financial orgnaization such as bank of an ancient name for China, Asian Development Bank is in Beijing to be platform of first contemporary agriculture service of Chinese jointly -- " gold. This mark is worn the road that open in company of fertilizer of the China in industry difficult position comprehensive transition upgrades, the modern service construction of Chinese agriculture stepped solid one pace.
This one exploration and attempt whether the fertilizer industry in saving jeopardy? It adumbrative Chinese agriculture is about to happen what kind of change...
Brand-new exploration
"The product with fertilizer industry serious existence is coessential, produce can superfluous phenomenon, the enterprise is not reformed have no way out, do not reform with respect to blind lane one. " be opposite through a few months of countrywide enterprise visit survey, present farming the judgment that changes research expert to give out. But, the company should get lost He Fang after all, since industrial crisis, fertilizer industry however confused, cannot find the way that saves atone for. Regard Chinese dimensions as the biggest new-style fertilizer manufacturer, jin Zhengda group gets the foretaste graph open up of the industry to give a new thoroughfare. "The founds to be brought with it new-style business mode of golden abundant commune, it is the attempt that Chinese fertilizer manufacturing industry never has had. " golden abundant commune sends president of group of one of those representing capital, Jin Zhengda path of the 10 thousand introductions that link a pace, project of golden abundant commune will make open the agriculture that share to serve platform, aggregate whole world each resource, for instance service of seed, pesticide, chemical fertilizer, Agricultural Machinery and Implement, agriculture and financial business, let globalization resource can provide all-around agricultural service for Chinese farmer.
In Jin Feng the commune starts a ceremony that day, ba Sifu, do obeisance to ear, Chinese with aviation, Yingweiwo, Daoyici, big agriculture of the countryside in big group, A, 100 orchards, Beijing east the catenary of domestic and international industry such as agriculture the partner is present. Of commune of abundant of this specification gold founding can not be a manufacturer, also won't be agency, and can be resource of elite of industry of whole world of a linkage, build a network, final sincerity offers the contemporary agriculture that high grade agriculture serves to serve platform for the farmer.
"Bank of Jin Zhengda, world and bank of an ancient name for China are in project of golden abundant commune each have division of labor. " Li Jiguo of president of golden abundant commune introduces, jin Zhengda be assigned personal responsibility for is managed daily, devote oneself to to serve Chinese agriculture production; International banking firm can introduce the best mode on the world and experience, help avoid risk.
2016, jin Zhengda and international banking firm are when another collaboration, ever undertook deliberative with respect to the trend of Chinese fertilizer industry. When bilateral high level will respective sentence beforehand cast when going out, happen to have the same view unexpectedly, when refer " introduce foreign mode to explore industrial transition " when, bilateral eye shines, "This is a collaboration that has imaginary space more! "This is a collaboration that has imaginary space more!!
Subsequently, jin Zhengda and international banking firm begin to be in much ground of Chinese northeast, southwest, northwest, China north to be produced to Chinese agriculture, farming endowment the survey that each level such as the sale launched a few months.
All the time since, chinese agriculture is cultivated is the purpose that will realize a bumper harvest with high yield, the farmer is seek yield more and more excessive fertilizes; Projectile be in farming endowment domain, chinese fertilizer business is used to a product coessential, than spelling the price, pass several class agency next will farming endowment sold. And the agricultural business with banner whole world is not had is not realize a bumper harvest character through carrying, wait like Ba Sifu of American Du Bang, Germany, they all with " hi-tech content chemical fertilizer + service " mode is in operation of global each country.
Golden abundant commune will draw lessons from providers of 3 plan of big crop nutrition, Canada impose pattern of operation of in relief company -- in the light of different and geographical condition and crop breed, offer essence of life to allow effective nutrient solution for the farmer; Collect source of agricultural fluctuation idle fund, of the system begin entire industry service; Use science and technology and big data, for agriculture production offers directive opinion, offer the reliable way of the sale.
Notable is, in two years of in the past many, golden abundant commune had undertaken many pilot exploration in the whole nation, will combine international experience our country national condition, let contemporary agriculture serve a concept to be in China truly rooted and gemmiparous.
Liji country shows president of commune of abundant of vice president of Jin Zhengda group, gold, jin Zhengda hopes to draw lessons from this mode, finish like foreign tycoon on one hand from make the transition to the service; On the other hand, do only with foreign tycoon onefold, what the share that has value most differs is, of layout of golden abundant commune is a complete agricultural industry catenary.
International banking firm (IFC) is member of world bank group, there is old agriculture to invest experience in the whole world. Wei of Pan Kai of IFC East Asia and director of Pacific Ocean bureau points out, because this is to realize China to include,investing Chinese agriculture is the main field that the gender develops, the farmer is to be in pyramid is the most rock-bottom, supportive agriculture can help a farmer better. This is the mission place that helps an orgnaization as a development. In the meantime, IFC saw a tremendous business chance, chinese middle class has higher demand to food, especially food safety aspect, IFC is willing to make together with leader China enterprise whole supply catenary to get promotion.
A favourable turn of the industry
What march in a large-scale to new-style chemical fertilizer in Jin Zhengda is earlier, research and development of technology of more invest in and produce can equipment, sell still the kind that layer upon layer cent sells agency of support of tradition of continue to use. This kind of mode saved the manpower material resources of production enterprise, but problem as much apparent, enterprise and user are cut apart to come. "Content of technology of new-style chemical fertilizer fertilization demand is tall, high, this requirement is worn technical service must be provided while the enterprise is sold. And the various agency that relies on the good and bad are intermingled only cannot reach due level at all. " plum Ji Guoru is say.
In fact, foreign fertilizer market all is " sell + service " mode. It is with the United States exemple, average the backside that a farmer can feed 128 people, 2 people provide manufacturing fertilizer service for its, 7 people provide product treatment and sale service for its.
When Jin Zhengda millions ton new-style chemical fertilizer passes traditional pattern cent to sell after going out, some farmer won't be used, the result that some criterion short of expects. Because agricultural high-tech serves be short of break change to answer now hard some vendibility, this lets president 10 thousand even the pace resolved turn to back end, market and service from industrial front, technology and equipment, system of complete innovation sale -- enterprise and agency syncretic, sale and service syncretic. From this emerge as the times require of golden abundant commune.
From make turn to a service, must understand the requirement with the real peasant below agricultural great change above all. According to the survey result of early days: It is the youth does not wish cultivate land, old people is faint cultivate land; 2 it is produce price wave motion is big, city of hope butt joint sells, solve the bottleneck of sale channel; 3 it is to be aimed at phenomenon of dull of melon and fruit, urgent need promotes produce quality; 4 be a brand be short of break.
Then, golden abundant commune builds platform on one hand, gather together the whole world cultivates the high grade international on estate industry catenary well-known company; Be in China on one hand each important agriculture grows area, agriculture of commune of abundant of gold of 1000 counties class will be built to serve an orgnaization inside 5 years, for China more than 50 million farmer offers sale of promotion of character of solution of nutrition of crop of edaphic rehabilitate, whole journey, crop, Agricultural Machinery and Implement to rent, farming ability grooms directive, machine sows hand generation to plant era closes, all-around agriculture such as finance of butt joint of produce brand, produce and sale, agriculture serves.
How is service orgnaization established to agriculture of commune of abundant of gold of class of on 1000 counties, li Jiguo introduces, in the whole nation 1000 grow key county area, choose high grade farming endowment agency undertakes cooperative, or the group with them is joint-stock establish commune of abundant of prefectural class gold, the agency in letting enterprise and transition carries accrual and risk in all, serve for the farmer jointly. This is in China also is throughout history the biggest national agriculture serves an organization.
In fact, the pilot experiment of golden abundant commune makes clear, after agency joins golden abundant commune, it is competitive kind went, turn from traditional before sale for the service; 2 be the group greatens, so with respect to personnel of a few business, become have major of a batch of area to serve a group; 3 it is to providing a service while, also win corresponding profit promotion.
Someone says, walk out of the road of industrial predicament, common people all knows, but it is bottleneck of technology, product is broken through hard, it is to the service transition path is tortuous. Li Jiguo points out, chinese dimensions was had in Jin Zhengda after the new-style fertilizer with the biggest, the wholest class, what golden abundant commune wants to issue great strength to explore is how natural resources of agriculture of integrated county class, provide the service with high high quality level for the farmer.
To Jin Zhengda's transition, university of academician of Chinese Academy of Engineering, Tsinghua teachs Jin Chong to point out, development agriculture should let a farmer enjoy industrialized service namely. Prospective China agriculture must with marriage of service line of business, Information Industry, go initiating contemporary agriculture 4 timeses.
Tens of year come, what Chinese farmer looks forward to is high yield, chinese agriculture is being gone after all the time " quantity " increase, this lets China become an agricultural big state. After the goal that can achieve a bumper harvest hard when high yield, chinese farmer begins pursuit " qualitative " promotion, chinese agriculture is pressing need transition upgrades. Agricultural great change is forcing the transition of the enterprise, company transition is promoting agricultural development again. Jin Zhengda changes today personally " big farming business " during, it is China probably begin to what agricultural powerful nation strides.
[original title: Agricultural great change creats big farming business Jin Zhengda gets together global resource to service transition]