Recently, organizing committee of Shanghai international film festival announces, current film festival concludes the film of film general You Huayi's brother, Chinese film that combines medium to invest medium of industry of movie of century of limited company, star and wind month movie and TV to manufacture too " the person that detonate " carry program.

Built up of paragraph of Yi Hong, Yu Nan, Wang Jingchun, Cheng Tai " 3 emperor one hind " " the person that detonate " already decided archives on August 25, told about the hero Zhao Xu Dong of paragraph of Yi Hong personate, innocent in be being contended for by the profit that be involved in sends force more, ego of hero of reincarnate Gu bravery helps the story of atone for. By right of the sense organ stimulation and interior shock obtain professional affirmation, this will become this to go up undoubtedly the one large window of film division.

Meanwhile, cast by ginseng of industry of astral century movie, xu overcomes supervise the manufacture of, yuan Heping hold peaceful film " armour of strange door escape " just also announced the date that decide archives and placard at not long ago.

However, what deserve attention letting a person more is, is the industry of astral century movie that the rise high into the air in casting those representing capital is born He Lai head after all?

From June 20, 2016, to June 20, 2017, industry of astral century movie holds water full a year. Industry of astral century movie keeps low-key all the time, had not given out any official voice inside the industry. Why does a new company have such investment actual strength? The investment square capital because of its backside is abundant: Always cypress equity of capital department international invests fund Penta Global Advisers (PGA) , dedicated at finance innovation and the omnibus finance that the industry invests invest, industry of astral century movie is the culture originality that its invest kind enterprise, it may be said is typical " money has feelings " .

From Great Wall movie and TV " loss reveal all the details " , appear on the market to medium of near future movie and TV company in the market with all possible means suffocate suffocate, the heat of capital of movie and TV with whole ecbolic to blast tuyere market enters a quite sober phase. Industry of astral century movie regards movie and TV as the new company of the industry, the choice is in the film " off year " into bureau, encounter market cold winter again, still hold to investment and made traditional professional work.

Can't help letting person conjecture: Its before is the road to be full of hard dangerous and difficult road after all? Will still be the vitality with industry new coruscate? At this point, " presiding recreation official " special interview Ma Xue of general manager of industry of astral century movie.

" the person that detonate " prevue looks first

Back always cypress capital, the hand grasps high grade resource

Make " investment + make " benign mechanism

Regard astral century film as the author of course of study and copartner, the account that Ma Xuecheng establishs a company is very simple also: Hope to be able to make high-quality goods or invest a few good projects, will raise the level of integral industry.

Ma Xue already had 15 years in entertainment industry experience from course of study, from compere, to producer, arrive again entrepreneur, her Ceng She became sufficient drama of program of broker of market of musical domain, performance, actor, put together art, net, copyright trades reach media information, movie and TV to wait, the part of sex of the look up before be being had in these culture markets. This paragraph of experience makes her vision more long-term, can make to the market accurate sentence beforehand. The opinion that she produces transition to make investment begins 2016, the cooperation that seeks cherish the same ideals and follow the same path in the market just makes the first step that achieves office to manage the strategy plans.

Meanwhile, the film market that develops flourishingly creates a breathtaking profit ceaselessly, of of all kinds capital into bureau fry hot industry continuously, the time that make is shorter and shorter, product of movie and TV is increasing. Ma Xue evades the ground to say none: "The level of a few work owes beautiful really, even ground of do sth on a large scale undertakes hype. " she also discovered work of movie and TV and put together art the distinction with the biggest program the limitation on time, what program of put together art gets stuck is schedule for showing motion pictures in a theater, and the between coordinate when work of movie and TV does not have any deciding, accordingly it is carried out rise difficulty is greater, the risk also increases subsequently.

The risk also increases subsequently.. The original intention that establishs a company is to feel the industry still remains to rise, we want to make a few high-quality goods complemental market is vacant. We were not in establish initial stage to be gone after blindly explode paragraph, because we know all things,need nurturance. Our partner must have belief very much, understand the deep implication of culture, is not the local tyrant sth used to one's own advantage that does not know culture completely. " Ma Xue to " presiding recreation official " express.

Actually, how to make the investment of good culture product? It is company of a lot of fund, financial group all the time, appear on the market the task that the company is capturing. The value that culture itself brings far of culture of be not a patch on derive value and social consequence, and the big company development of any different domains has the demand that goes participating in culture to invest to certain level.

So, when chime in easily of sense of responsibility of bilateral viewpoint of value, society, aesthetic height, ma Xue feels this is a good cooperative chance. In the meantime, the film market that Ma Xue thinks such collaboration can be China and culture career bring benign loop. In condition good case falls, she can accomplish a heart to not have truly when investment by borrow, altruistic a person's mind goes seeing a project, read content. Often do not have desire strong person, can organic meeting encounters the person above average of the project with good more, industry.

Cooperative propulsion is fast and successful, after young company begins movement truly, still can be to be able to encounter not little challenge. Although industry of astral century movie is new, but company framework is very comprehensive, there is playwrite one's previous experience in the group, of production one's previous experience, direct one's previous experience, of later period one's previous experience. . . . . . "Everybody is younger, had not made large item. " the generation when inadequacy meets apparent experience be carried out in the job is restricted certainly. Because the group is young,also be, so astral century invited the achievement inside real estate a lot of and the navigate person that the producer that has had experience of many movie and TV, supervise the manufacture of, senior playwrite will come to to serve as every project.

Ma Xue is these young member fixed position in the group " project manager " , pass " propositional exercise " form, allow authority diversity ground knows an industry, have the making capacity of different domain already, can understand thoroughly market rule again.

Avoid market chaos is resembled, hatch " nurturance project "

Prostrate IP is huge foolish with trap

After establishing a company formally, with what kind of assessment the system chooses project of movie and TV, became place before industry of astral century movie most the problem that solves urgently.

At present the environment falls, whole issue a system to tilt at big IP, little fresh pork, it is right actually " craftsman spirit " be to have interference and even ruinous effect. Scholastic Dai Jinhua ever the phenomenon that cannon pursues big IP, point to continuously " prostrate IP is huge foolish with trap " .

Glad is, ma Xue is already clairvoyant of IP exaggerated: Ma Xue is already clairvoyant of IP exaggerated:: We did not chase after fast beautiful perhaps big money to buy big IP blindly, because I feel to not worth,become, and it is very difficult that hatch of a lot of IP rises, essential even cannot hatch. " no matter how the industry upgrades, how does the market change, the value of content holds dominant speech advantageous position from beginning to end, industry of astral century movie or hope are passed " nurturance " means, spend time burnish high-quality goods, do to become, will promote whole group to go up in content with this accuse force and creativity.

To why denounce of early days of a lot of projects is gigantic endowment still the doubt in fetal dead abdomen, ma Xue resembles call a spade a spade to industry chaos. "Consider oneself to scoop up money to take no account of project itself only, special with certain the actor that drives high price is exemple, it is the evil source that lets a lot of projects cannot be begun normally. It is the evil source that lets a lot of projects cannot be begun normally..

The trend of the market can be sentenced beforehand, but the creation of content still needs to be finished attentively. It has infinite charm, come from the uncertainty of the risk at investment and achievement. Investor of a lot of culture experiences unsuccessful hind for many times to abandon finally, project of too deep, culture is without the water that thinks culture invests the rule but abide. In fact, when investor differentiates work of movie and TV to secure the product of economic value for generation, had walked into an error, the experience that lacks industry of movie and TV is accumulated and of the market familiar degree, they often choose crude break money, place at with money of big money heat exchange.

Place at with money of big money heat exchange.. What I experience is, the market apparent change of these two years. For example ginseng of industry of astral century movie casts " the person that detonate " still calculated medium-sized project last year, but if press the budgetary standard this year, the Xiaocheng in can counting possibly only is umbral piece. " the spirit that Ma Xue thinks the concept that make should hold to content, group to be core from beginning to end, see the sense of investment from made point of view, can avoid drops many risks.

With its investment makes " the fairy tale that select gold " for exemple, the old structure state that gives theme of city fashionable dress presents in early days plan, ma Xue and group think at once, the write of the play person ought to hold the position of by the well-known screenwriter Chen Baohua that has old structure perspective likewise. And the ancient costume play that Chen Baohua turns big heat, the reason that chooses this one project is very simple also: The times is developing, economy booms continuously, everybody saw, dare to do without the person however, today eventually somebody was done.

Accordingly, to industry of astral century movie, use oneself to be in make, the advantage resource on investment, wait to high grade director, playwrite, actor having natural appeal. Also can say, the excessive price with the high empty in doing not have a person to must want to be an industry buys sheet, bosom is worn for art artistic concept, eventually can another open-armed photograph is embraced.

Final, industry of astral century movie chooses creativity ground to make piece " make + investment " benign loop system, establish culture of movie and TV of artisan of subsidiary Beijing star, content of prep bent on is made. While investment makes movie, provide fundamental service in order to make for the industry with sale. Current, Ma Xue guides group ginseng to cast " armour of strange door escape " and " the person that detonate " be about to show this year, advocate cast advocate the item that charge " hand opening chest " , " night did not rehearse first " , " the fairy tale that select gold " also be in hatch, the plan switchs on the mobile phone next year.

Bite off act art broker, overseas market

Hold to dinkum the heart at the beginning of the creation with guileless

Besides serve as core with invest and be being made, industry of astral century movie still is developing art respect of broker, overseas facilities opens border enlarge land.

Mention act art broker, overseas star education system develops already relatively mature, also facilitate draw lessons from. Ma Xue expresses, the company has quite substantial abroad natural resources and maturity groom mechanism. The administrative layer of those representing capital and company itself also has long-term internationalization eye, it is a kind of reserve of company internationalization resource.

In the meantime, the actor broker mode that Ma Xue fumbles China is changed very gladly also, develop the actor broker system of benign development. Industry of astral century movie has been signed made an appointment with in " the person that pretend " in the Wang Lejun of personate Cheng Jinyun, help " affection emperor " discriminate singles out carat of beautiful colourful model to pull. In the meantime, also fostering a batch of Neozoic actor.

Also fostering a batch of Neozoic actor.. We hope to be able to follow abroad creation handsome appearance, include director, playwrite, actor to undertake a few long-term cooperation. " even if earnings of industry of movie and TV is objective, but arrive only 60% of North America, amount to the whole world only 15% the left and right sides. Open the window of the world, extending overseas market is the only way that the industry upgrades.

How to bite off this market? Ma Xue's practice is to foster a batch to be able to communicate abroad talent, less than is allowed + the language is start, develop overseas facilities. "The reserve of company language talent is more, and it is there is content in the industry from already check. " at the same time, industry of astral century movie still established subsidiary in Hong Kong, the development of the business outside special Yu Hai.

And in commercialize dimension to spend on, ma Xue also is having his idea, astral century film is grasping children to move free IP in hand of course of study, but she is not eager to the mining on the resource of rapid and integrated media, oldest rate among them value. Because move free industry foreground objective, still can produce infinite engraft with industry of movie and TV, the close connection of market of Dan Yansheng accredit asks again extremely tall, must pass 1-2 year hatch, of closed circuit of the ability zoology that finish model.

"Cast culture, what you earn is more than really it is money! Once make good work, it may affect a person at least 10 years, can affect the think of a way of generation person even. " although having abundant capital to do rear,prop up, ma Xue still is holding to the original intention of creation, from the dinkummest set out with the viewpoint of guileless, explore it derive value and social consequence.

Ultimatum problem is returned again " investment + capital " core comes up, ask about how when can benign scroll, ma Xue replies: "Because we had been done,pass successfully, the money that takes his makes an item and win get one's own back, educational cost is so low. We know the risk of made difficult point and investment, two board piece harmonious can improve efficiency more. Two board piece harmonious can improve efficiency more..